Grooby Names Avery Lust Brand Ambassador

LOS ANGELES — Grooby has named Avery Lust as its 2025 brand ambassador.

Lust’s new role was officially announced earlier this month on stage at X3 Expo by Grooby’s Kristel Penn and 2024 Brand Ambassador Cloudy Vi.

“I started porn exactly a year ago, and I am truly grateful, honored and filled with excitement to live this role as I have many great and sexy ideas planned,” said Lust. “I want to show my genuine love and appreciation for Grooby. I also want to show some love to every single director, my fans, friends and all the incredible trans models who have paved the way.”

Added CEO Steven Grooby, “When we look for a brand ambassador each year, we look for someone who embodies our ethos at Grooby; someone who can represent the trans adult community with grace and love, and as the ambassador for Grooby, appear at shows, produce their own scenes, and appear across our network while engaging with our supporters. We look for beauty both on the outside and the inside — someone whose heart is in producing great scenes and who strives to bring success to themselves and their fellow models.”

For more information, visit Grooby.

Follow Lust on X.com.