EIS is thrilled to announce the acquisition of Willie.nl and Willie.be, one of the most trusted and beloved online shops in the Netherlands and Belgium. With this step, EIS becomes based on the current rising numbers the number one online destination for sexual wellness in both the Netherlands and Belgium soon, the company states: Impressively, sales increased more than twelvefold – and that’s before launching any dedicated marketing campaigns. The result reflects both the platform’s strength and the brand’s untapped potential in the region.
Thanks to the new owner’s cutting-edge IT capabilities, Willie.nl and Willie.be had been relaunched on EIS’ next-generation, AI-driven commerce engine. Simultaneously, all inventory was integrated into EIS’ fully automated 37,000 m² logistics hub with 25,000 articles – enabling next-day delivery across the Benelux. The full transition was completed in under eight weeks, marking the fastest market entry in the history of the sexual wellness industry.
“We are incredibly proud to welcome Willie.nl and Willie.be to the EIS Group,” said Sven Pelka, CEO of EIS. “This acquisition allows us to bring even greater value, quality, and joy to consumers across the region – faster and better than ever before.”