Bad Dragon Signs On as Premier Sponsor of ‘XBIZ Week’ Events

LOS ANGELES — Fantasy pleasure brand Bad Dragon has signed on as a premier sponsor of “XBIZ Week” events taking place next month in Hollywood.

As part of its multifaceted campaign, Bad Dragon is participating across four marquee events. The company will serve as the Registration Sponsor for the XBIZ Expo pleasure product trade show, welcoming industry professionals in style. At X3 Expo, Bad Dragon will take on the role of Talent Check-in Sponsor, ensuring a seamless experience for the stars of the show.

As a Diamond Sponsor for the retail edition of the XBIZ Honors awards gala, Bad Dragon will help provide an elevated experience honoring excellence within the pleasure industry. Additionally, the company will shine as a Diamond Sponsor for the 2025 XMAs, spotlighting achievements across the adult industry.

“At Bad Dragon, we’re passionate about supporting the incredible and creative community of adult content creators and their fans,” said Bad Dragon CFO Mike Sullivan. “Sponsoring these events allows us to foster a space where education, creativity, and connection thrive. It’s not just about showcasing our brand—it’s about celebrating self-expression, fostering inclusivity, and strengthening the bonds that make this community so vibrant and unique. We’re proud to support a space where creators feel valued and fans can be inspired.”

Bad Dragon’s sponsorship underscores its commitment to the adult community, elevating professional connections and celebrating the unique talents that define the industry.

For more information about Bad Dragon, click here.