Aylo Challenges EU’s DSA Mandate to Reveal Legal Names of Advertisers, Including Performers

BRUSSELS — Aylo has filed an appeal with the Court of Justice of the European Union (CJEU) challenging the EU’s Digital Services Act mandate to disclose the legal names of advertisers, including performers, in a publicly accessible database.

As XBIZ reported, the European Commission has designated Pornhub as a “very large online platform” (VLOP) and therefore subject to special regulations under the controversial Digital Services Act (DSA).

XVideos, Stripchat and XXNX are the other adult platforms also listed by the EC as VLOPs.

Under the VLOP designation, Pornhub “is required to publicly disclose a database of all its advertisers, including details about the ads and how they are targeted,” European tech news site Euractiv reported.

Aylo’s appeal requests relief from disclosing the legal names of “those who advertise on Pornhub, which includes sex workers and performers, because it will make their names publicly available and searchable in the repository,” a rep told Euractiv, stressing that the safety of the community is a priority for the company.

Aylo is also currently appealing the European Commission’s designation of Pornhub as a VLOP, much as other companies, including mainstream ones such as Amazon, are likewise appealing that designation on their sites.